Coca-Cola İçecek

Renewed vigor for a well-known face
One of the world’s biggest beverage bottlers with operations in eleven different countries, Turkish-based Coca-Cola İçecek decided it needed to reinvigorate its corporate image. In 2008 CCI chose Tayburn Kurumsal to handle the project.

Spotting the company’s extensive archives of local and product-related photography, Tayburn Kurumsal successfully put the materials to work in the creation and production of CCI’s printed and online reports, thereby bringing a whole new dimension to its stakeholder communication efforts.

İş Bankası Grubu

What sustainability really means
Türkiye İş Bankası (İşbank) is not only one of the oldest companies in Turkey but also the founder of the country’s modern banking industry. Tayburn Kurumsal began producing printed and electronic annual reports and developing and maintaining website content for İşbank and its subsidiaries in 2004.

İşbank subsidiaries TSKB-Industrial Development Bank of Turkey, İŞ Asset Management, Anadolu Pension & Life, Anadolu Insurance, Milli Re, İŞ REIT, Şişecam, and Turkisfund (Luxembourg) all work with Tayburn Kurumsal in taking care of their corporate communication needs from copywriting and editing to annual reports and websites.

By single-sourcing all of the corporate communication services that it and its subsidiaries needs, İşbank not only standardizes its interfaces with stakeholders but also achieves considerable advantages in terms of both cost efficiency and added value creation.

Kartonsan

Expressing a leader’s environmental awareness graphically
One of Europe’s biggest manufacturers of coated cardboard and the unchanging leader of the Turkish market in the same commodity, Kartonsan is also one of Tayburn’s oldest and most valued clients. For six years, Tayburn has been producing the annual reports and other materials that Kartonsan uses to communicate with its stakeholders.

Always mindful of its corporate social responsibility and giving at least as much importance to environmental awareness as to economic profitability at every stage of its manufacturing and trading processes, Kartonsan asked Tayburn Kurumsal to incorporate these attitudes into the company’s corporate communication message.

Tayburn Kurumsal developed a new graphical language that it applied to all aspects of the client’s corporate communication from websites to annual reports and from company prospectuses to product catalogues. Kartonsan-made products were specifically used in materials production to demonstrate exactly what the company was capable of.

Makyol

A brand-new identity for a world-class construction contractor
One of Turkey’s oldest construction firms, Makyol is a respected international business partner whose services are in demand around the world.

Tayburn Kurumsal’s association with this client began in 2006 when Makyol decided that it needed to refurbish its corporate identity and to strengthen and standardize its stakeholder communication activities throughout the company.

After sitting down with the client to carefully identify their objectives, Tayburn Kurumsal realized the full scope and extent of the company’s international reach. Accordingly it developed a comprehensive stakeholder strategy which involved everything from a newly-designed logo that summed up Makyol’s corporate mission and vision in a glance to printed catalogues and a spirited and dynamic website, all executed in four different languages.